STROAM

Stroam is a new outdoor brand which targets millennials who are looking for trend driven streetwear aesthetic pieces that are practical and durable enough for outdoor wear at an affordable price. The concept will sit as a new brand for the Manchester based group Regatta, opening up avenues for engagement to a new customer base.

 

Stroam will have a strong focus on celebrating the local area within each collection. The first range aims to celebrate the roots of the Regatta group by showcasing a design collaboration with Manchester based design duo DR.ME, the collection consists of four reasonably priced pieces, which include a gilet, jacket, trouser and cap.

 

Stroam will also launch an app in which customers can gain access to exclusive outdoor hiking routes, to encourage walking and outdoor exploration in their local area as a way to unwind and feel refreshed away from chaotic city life. In the future Stroam hopes to launch new touring collections targeting a new area each season, with new artist collaborations, new walks and areas to explore to make you feel excited about the outdoors.

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All photography - Myself

Videography - Jonathan Bell