AN EVERYDAY DELIGHT

Brief:

Explore and identify emerging social trends in order to develop your own. Use Qualitative and Quantitive research to develop the trend creating a more informed research base. Once the trend is established you must create an inspired trend publication to summarise your trend that will influence brands future promotional strategies, campaigns and ideas.

Concept:

My final concept is named ‘An Everyday Delight’. An Everyday delight explores all the comforting and day to day mundane things we do in everyday life and looks to celebrate them. The trend looks to find the joy in the small things we do, finding the magic in what first might appear mundane and discovering the beauty in the everyday.

All Images in the publication have been taken by myself.

I began this project by researching prominent topics and areas of interest. I then gathered a series of secondary articles found online mostly around the topic of routines, during the pandemic this was and currently still is a strong talking point with people adjusting with the times, and learning how to adjust and change their routines too. There were many online articles around the topic of wellness and health together with routines, with routines being known to help keep a clear mind and reduce anxiety, this then formed the basis of my trend. Above is a trend board to present my findings.

There are three sets of imagery in the full trend journal, I believe they all represent the trend well looking into normal aspects of life that we take for granted, simple moments that when we look back on are underappreciated, things we didn’t notice on our daily walks, too busy to look at during the hustle and bustle of day to day life. This trend looks at appreciating and celebrating the little things, looking at aspects of life through a new set of eyes.

This first section of An Everyday delight is all around the theme of simple pleasures the moments, sensations, and actions that we experience, feel, and do every day, often without taking notice. Those moments that we indulge in can lead us to feel joyous and warm inside. These simple pleasures are the most unassuming and are usually experiences we commonly take for granted. They are highly personal, meaning what is a simple pleasure for you may not be a simple pleasure for others similarly to how routines are tailored, one routine may work for someone but not everyone.